NAYDO 2011 - See The Videos

NAYDO 2011 was a great conference. I left early after sharing a presentation on ephilanthropy (check out the ePhilanthropy group on Linkedin and presentation content here). A few videos from the event are below. The first is funny and the second is an interview with Dan Sawyer and my friend Sal Pellegrino from Star Trac. I want to mention what a great person Sal Pellegrino is in addition to the entire Star Trac team. Special thanks to Michael Bruno for our relationship as well. Tell me, Bryan O'Rourke, what do you think about the video clips ?

NAYDO 2011 - How Social Media Is Changing Philanthropy

I had the pleasure yesterday to engage in an interesting event that brought together YMCA executives : NAYDO 2011 . Star Trac sponsored a reception at NAYDO where I shared key trends in social media and philanthropy. Lots of fun and thanks to all of you who attended, especially Lisa Ramirez and others from the YMCA of Greater San Antonio, one of our fitmarc customers. Watch this funny video with Sal Pellegrino in it from NAYDO.

When I say a revolution is happening that is and will turn every industry on its head, non-profits and philanthropy are no exception. The deck is included below. Please join the new Linkined group "ePhilanthropy" to learn more and engage in the conversation. What do you think ?

Contact me Bryan O'Rourke and share your views. Do you believe Social Media will revolutionize philanthropy and how ? Thanks to NAYDO


EPhilanthropy, NAYDO 2011
View more presentations from Bryan ORourke.


Why Do So Many Fitness Industry Suppliers Still Try to Sell Like Its 1975 ?

I serve fitness professionals and their organizations. Our company fitmarc is one of the leading suppliers of programs, education and consulting in the U.S.. We have a great team and Robert Dyer is a great partner. Our featured products include Les Mills fitness formulas  and we serve as the exclusive south central distributor in the U.S. Fitmarc and its affiliate integerus, however, do a lot more than that. Hopefully we will be doing a lot more with some pretty well known brands soon. What we don't do is try to shove things people don't want down their throats, and therein lies the purpose for this post.

I've been working with some "leading" vendors in the fitness and wellness space as well. These are prominent names in the business. What surprises me is how so many of these organizations continue to "Sell" - many approaching the business like firms of decades ago. Push, push, push. They are unaware of "Sales 2.0" and engage in lots of telemarketing and pushing - But Why ?

Is the fitness industry just behind the times ? Cold Calling doesn't work anymore ! So why do so many fitness suppliers still pursue it ? Jeff Gitomer, one of my favorites, shares his insights regarding the new world of business development in the video below - let me know what you think. I must give a shout out to my colleague and sales guru Sal Pellegrino - who turned me on to Gitomer as well as his comrade in crime Larry Domingo - now both with the Star Trac brand. Kudos guys - you are both special and I appreciate all you've shared.

Contact me, Bryan O'Rourke, and let me know what you think. Are you as a fitness professional tired of being "Sold" or "Cold Called" by suppliers or "wannabes" ? Why do you think as an industry many vendors continue to approach the market this way ? Please share your thoughts.