The Health Club Industry & Our Digital Culture - 2040

I'm always thinking about technology and the future, particularly as it relates to the health club and fitness industries. In light of this I was watching the latest Brian Solis interview (included below); this time of John Battelle. John's upcoming book, What We Hath Wrought, is titled based on the first words sent over American telegraph wires by Samuel Morse in May of 1844. Upon opening an experimental telegraph line between Baltimore and Washington, Morse decided to send a Biblical quote: "What Hath God Wrought." (a tweetable phrase no less). Morse, an artist by trade, was attempting to describe, in as few words as possible, the huge potential and magnitude of the moment. If he only knew, it opened a new world of communication. Fast forward to today and the questions that I ask, that John Battelle and Brian Solis asks is this: what is really happening with technology today ? What is the good and bad in our culture, businesses and lives that technology has brought ? More importantly, what is going to happen in the future as a result ? From semantic search to the potential for multiple online personalities and more, the questions are interesting, profound and I suggest you watch the exchanges between these two intellectuals as they explore the next 29 years.

Tell me, Bryan O'Rourke, what do you think about technology, its implications to the health club and fitness industries and what do you think will come of it ? Our future will be vastly different from today and our past. Don't you agree ?

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .

Steve Jobs - His Legacy And What Lessons It Offers To The Fitness And Health Club Industries

To say I was saddened by Steve Job's passing is an understatement. I was particularly impacted because I have had cancer and understand the challenges that presents a person and family. Like my wife Maureen said tonight in the wake of Steve's death, "this hits a little too close to home." Of course I'm putting aside the iconic nature of Steve Jobs and his accomplishments because there are no comparisons. The point is the man's passing is profound for many reasons and  I think his life provides lessons for us all.

So what lessons does Steve Jobs life and legacy provide the fitness and health club industry ? Can you imagine such a connection ? I can and I'll tell you what I think for what its worth. Vision and a passion for seeing and creating a great future are rare and often unceremoniously met with opposition that requires great courage to overcome . This is a man who saw the future and jumped on it at great risk. We in the heath club and fitness industries can learn from this type of an attitude because the rapidly changing present is leading us into a future of opportunity if we can just see it and more importantly if we can have the courage to embrace it. We need to celebrate people who push us to the future despite adversity and risk, like Steve. Our future and potential to change the world are enhanced by those who have that spirit and there are many of these types of people in our industry who have that spark. Let's support them, let's embrace them and the future like Steve Jobs did. We can make the world a better place and overcome huge challenges with such an attitude and belief. That is the lesson, one of many, I believe his life offers.

Watch Steve's speech below. God bless him and his family in their loss and thanks Steve. You are gone but your spirit lives in us all. Yes, the ones who see things differently are the ones who change the world.

 

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financeer, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .

The End Or A New Beginning For The Health Club Industry ? Whether Its Good Or Bad All Depends On How You Look At It

"Change" the term is now cliche. I've touched on the topic of radical change in the fitness and health club industry since 2008, over 3 years actually. My recent post about "Digital Darwinism" and its implications to the health club and fitness business, calls for people to take notice as to what is really going on. Brian Solis , whom I credit with defining the term "Digital Darwinism", defines it as "the evolution of consumer behavior when society and technology evolve faster than our ability to adapt."

Imagine this: At the current rate, over 70% of all Fortune 1000 companies in existence in 2003 will be gone by 2013. This according to Forbes Magazine. Do you think health club or fitness businesses will experience less turnover ? I don't.

So what does Digital Darwinism really mean ? Its survival of the fittest. If you follow technology closely, you'll admit that the degree of advancing technological change is unprecedented and nearly unimaginable. As this technology creeps into our lives and consumers begin to use it, fundamental behaviors start to change and that's when disruption takes hold. I won't even touch upon changes being brought on by globalism or shifting demographics. My hypothesis is that how people manage their health, and how they engage in fitness is shifting at a rate that is largely going unnoticed. Who will survive when many organizations wake up to late to react to this change ? Think I'm being overly dramatic ? I don't. Watch the video from Brian Solis below. How consumers ultimately manage their health and fitness is going through a seminal change just as it has in other industries. Are you prepared for the implications ? The end is rapidly approaching for many in the fitness and health club business but a new beginning is also emerging for others especially those that can adapt. Whether its good or bad depends on how you look at it. Tell me Bryan O'Rourke, do you think the health club and fitness industries are going through disruptive change and how ?

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .

Mobile Apps For Health & Fitness - We're Just Getting Started

Perhaps you finally got that smartphone you always wanted. I know I have. Now over half of all mobile phones in the US are "Smart" and internet connected. The number of US Smartphone users has exceeded 75 million and many, including me, think the future of mobile is the future of everything .

While there are no shortages of fitness apps , even ones that make your iPhone a personal trainer, I think the mobile app trend is just getting started. 500 Million people worldwide will be using mobile health apps by 2015 according to research2guidance.

A good example of newer apps that are doing a better job of including gaming and other social features is Fleetly .Check the video below that demonstrates the apps features and tell me Bryan O'Rourke, what do you think of mobile smartphone apps for health and fitness ? What are your favorite apps ? Check out my report on Mobility Trends And The Health Club Industry to learn more on this interesting topic.

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financeer, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .

Technology IS Changing Culture - See The Film Connected

It was 5:37 am on Sunday morning and I was doing the usual - working and preparing for a busy week ahead. As I checked a great source of content @BrianSolis and slurped down a Cafe Latte I uncovered another kindred spirit. God I love the Internet.

In one of Brian's latest Revolution posts (no I didn't steal the term from him) he shared an interview with Tiffany Shlain on her latest film Connected . Please watch the trailer below, (the film is in theaters in the Bay Area now and opening in LA (9/30), NYC (10/14) and across the country. The "Autoblogography about Love, Death & Technology" explores what it means to be connected in the 21st century. To Watch the Trailer and Find out about Cities, Tix &  & Updates: http://on.fb.me/nyj26j )

In my lastest presentation on technologies impact on the future of the fitness industry, I shared the 2010 google zeitgeist video and asked the question of the audience - is technology changing our culture - bringing humanity together or not ? Would the world be worse off without the Internet ?

Technology is changing culture, whether for good or bad. More importantly, it is helping humanity, I believe, become more aware of its interdependence. Have YOU snuck off to the bathroom to read your emails lately ?

This is what Tiffany is trying to share and more in her film Connected. I really love the trailer and look forward to seeing the film and want to personally thank @tiffanyshlain for reaching out and "connecting" with me during her film promotion - she is a smart and creative lady.

Tell me, Bryan O'Rourke, what do you think about humanity and technology ? Do you think we are becoming more or less connected and why ? I'd love to hear your view.

Bryan O’Rourke is a health club industry expert, technologist, financeer, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .