The Health Club Industry & Our Digital Culture - 2040

I'm always thinking about technology and the future, particularly as it relates to the health club and fitness industries. In light of this I was watching the latest Brian Solis interview (included below); this time of John Battelle. John's upcoming book, What We Hath Wrought, is titled based on the first words sent over American telegraph wires by Samuel Morse in May of 1844. Upon opening an experimental telegraph line between Baltimore and Washington, Morse decided to send a Biblical quote: "What Hath God Wrought." (a tweetable phrase no less). Morse, an artist by trade, was attempting to describe, in as few words as possible, the huge potential and magnitude of the moment. If he only knew, it opened a new world of communication. Fast forward to today and the questions that I ask, that John Battelle and Brian Solis asks is this: what is really happening with technology today ? What is the good and bad in our culture, businesses and lives that technology has brought ? More importantly, what is going to happen in the future as a result ? From semantic search to the potential for multiple online personalities and more, the questions are interesting, profound and I suggest you watch the exchanges between these two intellectuals as they explore the next 29 years.

Tell me, Bryan O'Rourke, what do you think about technology, its implications to the health club and fitness industries and what do you think will come of it ? Our future will be vastly different from today and our past. Don't you agree ?

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .