Presenting at FILEX earlier this year in Sydney, Australia was spectacular. What has been even better are the many emails I receive from the inspiring fitness professionals down under who have become friends. Today, I got another note, this time from Tony Wrightson Programs Manager at Aquafit Fitness & Leisure , who wrote:
"Just touching base quickly to fill you in on a recent project here at Aquafit. Your presentation at the PT Summit really opened my eyes up to the need to embrace social media as part of our business development etc. The video link and attachment will explain it but I just wanted to share this with you. We feel confident that we achieved our objective with this video (capturing so much more about our culture and personality than words ever could), but the exercise was also an extremely positive one for the entire team and has provided an unexpected injection of morale and fun-factor that is an added bonus. Win or lose at the awards.....as cliche as it is this exercise has opened our eyes to how powerful this kind of activity can can be.
I've been talking and writing about the impact of Augmented Reality on all industries, but particularly the health club industry and the fitness business in general, for some time now. In fact, over the past few years I've referenced Layar as one of THE up and coming technology platforms that could be harnessed to create some impressive new consumer interfaces. Its all about the merger of the physical and digital worlds in the health club industry, the fitness industry and others; with smartphones connected to the Internet in increasing numbers the possibilities to connect, engage and market to members and customers is incredible.
