Being Wrong - A Key To Innovation

How does it feel to be wrong ? How does it feel to realize you were really really wrong ? Culture trumps strategy and often a leader's ego is the BIGGEST stumbling blocks to an organization's progression and important innovations.

Watch Kathryn Schulz , @wrongologist and author of Being Wrong, Adventures In The Margins Of Error talk about culture and  common attitudes about right and wrong and the problem it creates. In my view its THE key problem to industries, organizations and people progressing to new and better ways of solving our biggest challenges.

Tell me, Bryan O'Rourke, what do you think about being right and being wrong ? Do you agree with Kathryn's views ? Is ego a big obstacle to you or your organization progressing to a new level ?

Zeitgeist - Thinking Of The Future Of Your Business & Your Life

When I talk about a revolution happening in all businesses, industries, institutions, governments and people's lives, I really mean it. This is particularly true for the fitness and health club industry. Hearing from great thought leaders is inspiring because it reassures me that I might not be totally nuts, although I get that deer in the headlight look sometimes from people. That is why I am excited about the upcoming annual Zeitgeist event.

On May 15, 2011, the Zeitgiest Partner Forum will again be on in London. Zeitgeist is Google’s annual event held just outside London, currently in its 6th year, bringing together around 400 business and thought leaders from across Europe. Watch Don Tapscott discuss the revolution during last years event. Facts are our institutions are broken and they require completely new ways of thinking to completely replace their old methodologies. Its worth the 20 minutes I promise you. After you watch it tell me, Bryan O'Rourke, what do you think ? Are you reinventing your industry, organization or life around the rapid change that is occurring now and which will only accelerate ?



2011 Social Media - Curation And Why Is It Important

Of the key trends in social media for 2011, digital curation will be an important one. Why ? Because over 70% of social media users only consume information. They don't share it. New technologies are making it easier for people to start to participate in curation, meaning they will be more apt to engage in editorializing and sharing content - an important step in the evolution of social media and its becoming completely mainstream.

What does this mean for fitness and wellness, and for the health club industry ? The likelihood that members or clients will increasingly share and engage in social media is directly tied to the idea of curation because the more people participate in social, not just consume, the more relevant the trend will be and the more impact it will have.

What do you think about social media and curation ? Please share with me, Bryan O'Rourke, your views on this and watch Brian Solis as he discusses the key trends in social media for 2011.


The Coming Social Media Explosion In Fitness & Wellness

The socialization of the web  and even Internet search is upon us. While Social Media has been the buzz (you know I hate that term) for the past few years the next few years are going to be softer as players figure out the ROI. Then, as a result of technologies and consumer adoption, it will explode. If you don't believe that view watch this clip from Gary Vaynerchuk, author of the Thank You Economy as he explains details.

Let me, Bryan O'Rourke, know your thinking on this. Do you think Social Media, Alternative Media, will explode in a big way from 2013-2015 ? Do you have a plan for how this is going to impact your business ? How will it affect the fitness and wellness industry ?

IHRSA 2011 - Social Media - I Hate The Term But You Better Learn About It


The fitness industry has great promise - if its leaders and participants embrace the revolution that is going on in business and organizations that promise will be MUCH greater.

At IHRSA 2011, its 30th anniversary, a lot of professionals are going to be talking about "social media" (I hate that term but don't have a better one yet) and the revolution of business. If you'd like to learn more about what I am talking about watch my video above and check out Gary Vaynerchuk's new book - The Thank You Economy.

Thanks to my friend Robert for sharing the book with me and for admitting I've been right for the past 4-5 years. If you are at IHRSA please check out my presentations on Wednesday and Saturday and share with me, Bryan O'Rourke your view: is there a better term than "Social Media"? Connect with me at IHRSA !