The fitness industry has great promise - if its leaders and participants embrace the revolution that is going on in business and organizations that promise will be MUCH greater.
At IHRSA 2011, its 30th anniversary, a lot of professionals are going to be talking about "social media" (I hate that term but don't have a better one yet) and the revolution of business. If you'd like to learn more about what I am talking about watch my video above and check out Gary Vaynerchuk's new book - The Thank You Economy.
Thanks to my friend Robert for sharing the book with me and for admitting I've been right for the past 4-5 years. If you are at IHRSA please check out my presentations on Wednesday and Saturday and share with me, Bryan O'Rourke your view: is there a better term than "Social Media"? Connect with me at IHRSA !