Business Is Increasingly Social - Is Your Organization Tapping In ?

Things are really changing and the pace of change is only going to accelerate. In order for organizaitons to meet this change they must rethink the way they function. Technology continues to shift power to the consumer and the adoption of tablets, mobile, and social networks have resulted in new variables around customer experience via digital channels. Businesses can not simply reengineer their current processes and methods; they must embrace things in  totally new ways.

The recent video content around glimpses into a future where business is increasingly social. As a result how technology is adopted is essential for success. A large number of progressive business leaders contribute to this video and I recommend it highly for being thought provoking. You see the world is changing and the way we service and engage our customers has to change along with it.

How do you view changes in your organization ? Is your technology platform at the center of your future ? Is profound organizational change central to your future ? It better be. I'd love to hear what you think. Thanks for visiting.

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He works for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank and serves as CEO of the Fitness Industry Technology Council. To learn more contact Bryan here today .

Want to Move Your Industry Forward ? Watch this.....

Has the industry you work in lost its way? Sense a disconnect between what it espouses, the potential and the reality ? Many examples exist. In franchising, industry groups like IFA brag about the great success of franchising, yet research shows the majority of franchises rarely make money and have lower success rates than independent businesses. The disconnect is evident in many industries today.

Professor Terri Griffith's recent post "Can We Increase the Rate of Organizational Change" gets at this point when she references a WSJ article Online Compliments Can Haunt You, Too by William M. Bulkeley and Luis Suarez‘ post Evangelist: Think! She writes, "The WSJ article and the post both highlight that although we have the technology tools and some of the personal motivation to change our organizations — it is going to take a long time. Please let this not be true."

Why such disconnects ? Because many organizations don't work any more and until the majority of the good people who want to make a difference start adopting new means of organizing to get things done  outside of traditional models - it won't get any better. If your one of the many thousands of good people working hard in any of these or other countless organizations and industries caught up in the disconnect between leadership, purpose and reality, welcome aboard - you CAN do something about it.