12 Important Trends For 2012 And Beyond

Emerging, Human Feel, City Lights, Right Here Right Now, Decide & Discover, Seamless, Known, Interact, Price, ECO, Enduring and Mass; these are the 12 trends that leaders should keep a close eye on. With over 100 pages of examples inside and outside of the health and fitness industry, this content is meant to be thought provoking and helpful in getting leaders to think about the future that is happening NOW. I hope you enjoy it. Please tell me, Bryan O'Rourke, what trend of the 12 do you find most interesting ?

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, and shareholder and executive in several fitness and health club companies. He consults with numerous global brands, serves as a member of the GGFA Think Tank is Chair of the Medical Fitness Association’s Education Committee and a partner in the Flywheel Group. To learn more contact Bryan here today .

What Does iCloud Have To Do With The Fitness Industry ?

If you're in the fitness or health club industry it might be easy to forget about the world of the digital revolution going on outside. This week there are a few reasons you might want to pay closer attention. Yesterday WSJ reporter Ian Sherr had this to say in the article, Cloud Floats Closer To Consumers:

Two technology conferences this week in typically sunny California will focus on bringing the cloud to consumer computers. On Monday, Apple Inc. is expected to use its annual developers gathering in San Francisco to unveil a streaming-music service. The product will likely allow gadget owners to mirror their music libraries at Apple's data centers and access them via the Internet, a paradigm known as cloud computing. The service, which Chief Executive Steve Jobs is expected to unveil with the company's new iCloud Internet services, could eliminate the need for consumers to use up chunks of storage on their iPhones.

Here is a blow by blow of the Apple release of iCloud and its new operating system, among other software improvements. The other conference Sherr refers to is All Things Digital (aka allthingsd). Check out the video content here and see Sherr's overview of the Apple announcements below.

So, what might you ask does this mean for health clubs and the fitness industry in general ? Most experts might not be certain. I propose this will be the affect: more savvy consumers with increasing options for engagement and higher expectations in all categories including fitness and health clubs. Yikes you say ! What has happened to retail and entertainment is going to increasingly happen in fitness and its bricks and mortar delivery system - health clubs. Apples announcements and the allthingsd conference only reinforce these trends.

Welcome to the cloud and these and other revelations in the year to come will only make the health club and fitness industry more innovative and open to opportunities and tremendous risks.

So what do you think of Apple's new iCloud service and software releases ? Have you checked out the allthingsd video content from some of the leaders of the digital revolution ? Please let me, Bryan O'Rourke, know your thoughts.

The Cloud and Total Cost of Ownership

My partner and I consult with a variety of firms on the topic of cloud adoption. It is surprising how few really understand the strategic and ROI benefits of its application. Total Cost of Ownership is an important number to use when evaluating IT and in particular when comparing extant systems to cloud solutions. Often the thinking is that what an organization is using now is a better place than making a change - and the primary driver in most people's minds is cost. Utilizing TCO is the only way managers can evaluate apples to apples. Often there are apples to oranges comparisons and this is why more organizations aren't jumping into the cloud faster. They simply aren't doing the proper math to realize the savings.

My friend and partner Clint S. Lee recently shared this post on a new tool to help you evaluate TCO.

Use this interesting evaluation tool. See what your organization is missing by not embracing the cloud.


Radical Change in the Fitness Business

I had a great time today with my colleague Michael Scott Scudder, who conducted an Internet radio interview of me regarding "Radical Change in the Fitness Business".

Michael is a unique individual, always staying ahead of the industry and often times accurately predicting the future to come. He has been in the fitness business for over 30 years. Thank you Michael for the discussion and thanks to the long list of professionals in the industry who took time out to listen. The future of the fitness and wellness industries is going to be radical. Listen by visiting a recording of the interview here.