Bryan O’Rourke shares his thoughts on technology, business, and consumer trends in health, fitness and more.
More great content from Shiv. 5 simple rules to follow for your social influence marketing efforts:
1. Let customers do more for you
2. Harness influencer dynamics
3. Make your brand more human
4. Create new business out of hidden assets
5. Take your digital experience on the road with location aware applications
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After a great business coaching session yesterday with Laura Allen of 15secondpitch fame, I had a new assigment - get that first audio book wrapped up by next month. As a result I was up at 4:00 am this Saturday morning working away on the project - Secrets to Adopting Social Media To Build Your Fitness Business.
As I was preparing the content I started with this simple question in mind, "what is the purpose of a business?" Why should people care to adopt social media marketing and how does it pertain to the purpose of their businesses? If I could answer that simple question for clients I think I could set up the information to be more valuable for listeners.
As a result of digging around for the answer I came across this great presentation on the very topic (thanks Allen). Shiv Singh (pictured on the left) delivered a presentation in January of this year about “social influence marketing” and how brands will utilize this form of marketing.
One slide from the presentation stood out. Shiv provided his definition of “a business” from Drucker. The quote reads, “The Purpose of a Business is to Create a Customer”. Shiv added to the quote to create his version of the definition for social influence marketing:
“The Purpose of a Business is to Create a Customer…who creates customers”
Good answer Shiv. See his PPT below to learn more.
Most people will tell you based on routine life experiences that our legal system is out of control. The land of the free has become a legal minefield particularly for teachers and doctors, whose work has been paralyzed by fear of suits. What's the answer? Lawyer Philip K. Howard shares his 4 basic ideas to fix what's broken.
Philip Howard is the founder of Common Good, a drive to overhaul the US legal system. His new book is Life Without Lawyers. Full bio and more links
Barron's minute asks wether Apple's stock will become less attractive. Now that the company is the largest technology firm by market cap questions are being raised as to whether Apple can continue to perform.
Working in the fitness and wellness world is a blessing on many levels. More than helping people get healthy is the fact you get to work with a lot of smart and fun folks, particularly the FitPro team. As you might know, I write a lot about technology and innovation. But interestingly there is a lot of great innovation that isn't as much about technology as it is about great ideas that generate a great solution. Organizations that figure this type of stuff out reflect the many years of experience necessary to see obvious opportunities. This is where a new product like the ViPR comes into play.
ViPr (Vitality, Performance and Reconditioning) uses the four pillars of human movement: gravity infused, stretch-to-shorten, tri-planar and integrated. Brilliant innovation. Check it out with the product's creator, Michol Dalcourt at Equinox below.
Copyright © 2021, Bryan K. O'Rourke. All rights reserved.
