Switch Author to Speak About Change at IHRSA

 

The upcoming IHRSA event in San Diego will feature Chip Heath, author, with his brother Dan,  of Made to Stick and their newest book Switch. Heath is a great speaker and his books are even more enjoyable. His latest book is an interesting forray into how change occurs. It involves an elephant, a rider and the path. This is a very topical speaker for IHRSA and the industry as changing is something every industry, and most of all fitness and wellness, needs to be quite on top of. Hats off to IHRSA leadership for having Heath at the event. See the book review below.

Bloom Energy - The Potential for an Energy Evolution

The majority of our energy systems rely on a highly centralized structure; creating tremendous inefficiencies from the loss of power along the grid. A decentralized approach would increase efficiency greatly but the technologies for this type of solution have not emerged.

Now comes Bloom Energy. While it is uncertain if Bloom has actually overcome cost and reliability issues with fuel cells, CEO Sridhar recently told BusinessWeek, the Bloom box could reach “grid parity” for home use, or competitive pricing with conventional electricity sources in 3-5 years.

In two days a scheduled press conference will provide more technical information. Simply scaling down a natural gas plant and providing similar costs and reliability would be a huge accomplishment let alone achieving a home use solution. The press conference is highly anticipated and the Bloom web site has a count down to the conference.

Fortune Magazine recently reported Bloom Box's technology is based on ceramic plates stacked atop each other to form modules that can be assembled into a unit of any size.  With about $400 million in venture funding the company has been working on the technology for about eight years. Kleiner Perkins and other major Venture Capitalists are backing Bloom Energy.

Google

told Fortune that it has a 400 kilowatt installation from Bloom at its headquarters in Mountain View, California and Earth2tech reports Bloom’s first customers are big tech companies like eBay and Google that have been using the large Bloom Boxes, which cost between $700,000 to $800,000, to power campuses and data centers (or power for 100 homes so about 1 megawatt). Bloom CEO Sridhar told 60 Minutes that in 5 to 10 years the company hopes to deliver a smaller Bloom box for under $3,000 for the residential market, an aggressive claim.

The potential for both achieving reductions in pollution relating to our inefficient power supply and distribution systems while delivering greater effiency more economically holds out great hope for our future. In the world of energy, the Holy Grail is a power source that's inexpensive and clean. Watch the 60 minutes story to learn more.

 

Innovation - Collaboration With the Global Poor

The game is changing. The convergence of rapid advancements in technology, shifting demographic trends and global ism are creating new methods of achieving great outcomes. Professor and author C. K. Prahalad explores how G.E. took a local innovation, designed to help those in the poorest and most remote villages in India and China, and turned it into a global, game-changing product. In his book, The Fortune at the Bottom of the Pyramid, he argues that this is no anomaly, but rather the future of innovation. Watch !

Social CRM - Delivering Exceptional Customer Experiences

A recent report by Gartner, commissioned by Salesforce.com, addresses important trends in customer service as the social web continues to impact how individuals and organizations interface. You can get a copy of the report for FREE here.

The implications of new technologies and how people are relating via social media have significant implications. Businesses that get their hands around how to really benefit from this change will have a tremendous opportunity to make a difference by delivering support in new and exciting ways.

A few key finds and recommendations from the study are as follows:

•    Expectations for social CRM (tapping into social networks to improve marketing, sales and service processes) will dramatically exceed the measurable benefits.
•    For much of the world, Facebook will – or already has – become the dominant social networking site. Marketeers and customer service managers will need to take this into consideration when planning social networking projects, while monitoring for shifts in user sentiment.
•    A new generation of Internet Protocol (IP)-based contact center solutions with preintegrated IP interaction recording platforms will be far more effective and less expensive than previous platforms.
•    Consumer willingness to perform all possible customer service functions themselves (self- service) will be universal by 2011.
Recommendations
•    Vice presidents of customer service or customer experience should be sure to measure the consistency and effectiveness of customer interactions across all touchpoints from the customer’s point of view.
•    The popularity of social networking sites means that the service organization cannot expect the customer to come to the corporate website only, but must work on ways to reach out to the customer at these destinations as well.
•    When developing a long-term strategic road map for contact center infrastructure, include call recording as part of this single-vendor solution.

Learn more about Social CRM and salesforce.com's in the video below.