The upcoming IHRSA event in San Diego will feature Chip Heath, author, with his brother Dan, of Made to Stick and their newest book Switch. Heath is a great speaker and his books are even more enjoyable. His latest book is an interesting forray into how change occurs. It involves an elephant, a rider and the path. This is a very topical speaker for IHRSA and the industry as changing is something every industry, and most of all fitness and wellness, needs to be quite on top of. Hats off to IHRSA leadership for having Heath at the event. See the book review below.