Moran - Most Marketers Don't Get It & Why
/
Mike Moran describes the theme of his most recent book, "Get It Wrong Quickly". A brilliant long time employee of IBM who recently departed to a new venture, Moran shows how markets are indeed conversations. More importantly he explains that most organizations have yet to embrace the changes they must make in how they "sell" and advertise. It isn't about getting it perfect, its about engaging in conversation. First you must attract customers to the message, not push it on them, next you need to listen to what they say, third you need to watch what they do and finally respond. A quick "ok" reply is better than a perfect response delivered too late. The key is learning as you go, which is the essence of this very interesting book. Remember markets are conversations, so to be successful in the future, organizations must adopt this modality of engagement. Its a two way street.
If You Are Not Changing How Your Organization Works - You Will Fail
/
User Created Content and Lessig - How the Law Strangles Creativity
/
You have got to love Lawrence Lessig. This professor eloquently explains the realities of the clash between the old and new. A great presenter and knowledgeable expert on copyright law and the implications of technological advancements to the law, his talk on TED is worth the 20 minutes of your time.
Interfacing With Machines - Jeff Han of Perceptive Pixel
/
This accomplished NYU research scientist demos this fascinating technology - one of several emerging - which will revolutionize how we interface with our machines. Watch the video and be amazed. Think of the implications to data visualization or to the physically challenged and how this type of technology will leverage the power of the tools we have at our disposal today. Conforming to physical devises is one of several paradigm shifts that will increasing accelerate the benefit of our machines.

