World 3.0 — Bryan O'Rourke shares his thoughts and views on consumer, technology, business and health trends.

Its already May and with nearly half of 2011 over I've had the fortune of traveling to China, Australia and across the U.S. visiting major players and participants in the global health and fitness industry. This has led me to a question, "How is globalization impacting the health club and fitness industries?" But more importantly, I ask "are our leaders and organizations doing enough to work together globally ?"

In speaking with business and industry leaders there certainly is great variety on their view points regarding collaboration globally in health clubs, fitness and even wellness. Some of these leaders are doing the hard work and heavy lifting while I think others are more focused on maintaining the status quo, often out of fear.

As a fitness industry expert, I reflect on trends and seek to understand how these will impact our businesses and organizations. In his recent book, World 3.0, Global Prosperity and How To Achieve It , Professor Pankaj Ghemawat explains some important concepts that resonated with me. I wonder, is all of the global leadership in the fitness and health club industries collaborating in a manner to best grow the global pie ? Are we adopting the World 3.0 view ? (Take this test to see what your view is). Watch the video below and tell me, Bryan O'Rourke, are the leaders in the fitness and health club industries working together well enough ? Is this helping or hurting the growth potential for fitness, health clubs and wellness in general ? P.S. My thanks to Will Phillips for our chat at IHRSA 2011 around this and other topics that inspired me to do something about it.