Macro trends are reinventing the health club industry. This is the subject of my presentation at IHRSA2013 this year. Its always exciting to attend and present at IHRSA. I am so very honored and thankful to the professionals with IHRSA for giving me the chance to contribute.
When I say that the health club industry is being transformed, what I mean is that the same trends which have impacted retail, restaurants, transportation, hospitality and others are having very similar impacts on the club business. First, demographics are shifting; aging boomers and rising millennials are combining to impact consumer tastes and needs. Second, technology is creating the ability to perform services and deliver goods in ways that were unavailable only a few years ago. Third, the world is shrinking and global ism is creating a new realm of competition and opportunity. The convergence of these forces is reshaping our businesses and will for years to come.
What is the end result ? Who knows exactly, but during my talk on Thursday March 21st from 1:30 - 3:00 I'll share what I see the future as being. Hopefully you can attend. If you can't I'll be sharing the content here and via my slideshare account.
Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He works for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank and serves as CEO of the Fitness Industry Technology Council. To learn more contact Bryan here today .