Technology Tools That Are Changing The World - Why Twitter Rocks

Some thought has been put into my profile on Linkedin. When it says "helps organizations and professionals realize their full potential and solve their biggest challenges" well that's what I am trying to do. Hopefully it shows every now and again. When @StartracFitness invited me to share views on social selling, there came a few points during the presentation where I saw that look in people's eyes. I'll call it the look of WOW, wonderment, realization; a look I live for because it can mean you are making an impact. When you can get an audience to rethink what they are doing, how they are doing it and why they should maybe do it differently its a win. Its that aha moment. I saw a few of those looks last Thursday in Irvine California. (see the video below for an example of what spurred the look).

Hopefully you know my view: technology has created awesome potential for doing good for people, for customers for the world , if used correctly. Technology tools like Twitter are a good example, yet many still don't use the tool. With around 218 million active users you can use Twitter like Google and search to learn so much information as well as connect with many professionals and people that share your interests.The 2014 Fitness Industry Technology Council U.S. Health Club Survey Report showed, however, that only 27% of club leaders use twitter at all.


I use Twitter because its fantastically powerful. Health clubs, service and consulting organizations, like Star Trac Fitness, non-profits, and others can all use Twitter. Leaders in the health club business including @RobertjDyer , @ChuckRunyon, @SarahRobbOh, @SFable, @ECRetro , @GMelstrand , @CEOScott and many many others use the Twitter platform.

To learn more about why Twitter Rocks visit Twitter's Youtube Account. Do you use it ? Why or why not ? I'd love to hear what you have to say. And on a final note many thanks go out to the @StarTracFitness team and my team including Michael Bruno, Terry Woods, Vanessa Lee, Jeff Dilts, Sal Pellegrino, Eleanor Hisey, Robert Dyer, Maureen O'Rourke and so many others. Thanks to you all for the chance to do what I love to do.


About Bryan

Bryan O’Rourke is considered by many to be a thought leader on technology, health club and wellness trends. He has been quoted in global periodicals like the Wall Street Journal, and has been published in journals around the world on his views of how technology will create the dawn of a new era of opportunity for the health club and fitness industries. In addition to being an industry expert, Bryan is a technologist, financier, shareholder and executive in several fitness companies. He has spoken on a range of business and trend topics on four continents. As a contract executive and advisor, Bryan wears many hats, including working for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank, on ACE's Industry Advisory Panel and is CEO of the Fitness Industry Technology Council. To join FIT-C visit . To learn more contact Bryan here today .




3 Days In Sydney With Blue Fitness And Others - The Influence Of Australian and New Zealand Players On The Fitness Business Is Notable

After visiting and meeting many industry friends and associates in Australia when I spoke at FILEX in 2010, I knew I'd enjoy visiting there again one day. FILEX is such a great event, and Nigel and Lisa Champion do such an outstanding job with the conference. I highly recommend it for anyone who can attend. Unfortunately for me I had only 3 days the week before our US thanksgiving recently and a lot on my plate with Ben Davies and Simon Hall of Blue Fitness, among a few other important tasks.

Among the many things Ben and his company does, supporting and distributing Star Trac Fitness products is one of the most important. With the approaching launch of the treadclimber and other products, the market for Star Trac is really starting to heat up there. With a background that started with YMCA operations in Auckland, NZ, another connection we shared because of his familiarity with New Zealand based Les Mills , Ben has a broad grasp of fitness and recreation facility management, operations and marketing. I'd also collaborated with Simon Hall before during his tenure at EZ Pay . It was great seeing them and others during the brief trip and it brought to mind an important question I had thought about during my previous visits.

What is really interesting to me is how incredible the NZ and AU fitness and health club market are. With a population of 23 million in Australia and another 4.5 million in New Zealand the impact of their marketplace is felt around the world. There are so many professionals and influencers in the club business that created brands and are a part of the global landscape of fitness and wellness its really amazing. Les Mills is one and leaders like Mark Smith, Tony de Leede, Geoff Dyer, Nigel Champion, Phillip Mills, Sarah Robb O'Hagan and many others (my friend Laureta Stace for one) , is exceptional. I think that given the continued rise of the Asia Pacific these markets and the leaders born from them will continue to have an increasing imapct on the global marketplace. Do you agree ?

Tell me, Bryan O'Rourke, why do you think the Australian and New Zealand markets have such a profound influence in the health club industry ? Do you agree with this thesis ? What do you think is the reason for this ? I look forward to your thoughts.

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, and shareholder and executive in several fitness companies. He advises several successful global brands, serves as a member of the GGFA Think Tank and serves as CEO of the Fitness Industry Technology Council. To learn more contact Bryan here today .