Les Mills Has Strong Showing At Club Industry 2012

My partner Robert Dyer and I headed to Las Vegas early in the week to attend an important session with Les Mills Internationals New Zealand team prior to the opening of the Club Industry show, along with other US agents. The recent introduction of Les Mills GRIT, a solution that addresses the surge in demand for high intensity small group training, was on the agenda along with many other interesting topics.There is a lot of new and interesting news coming from Les Mills and we are always excited to hear about it.

We distribute Les Mills and serve 12 states and nearly 700 fitness facilities and 4,000 group fitness instructorsl offering the very best group fitness solutions in the world. All of our customers are very important and we love being able to visit with many of them at events like Club Industry. Ingrid Owen of 24 Hour Fitness, was kind enough to join us for a dinner hosted by Phillip Mills Tuesday evening ( that's Ingrid with my partner Robert above). The dinner was fantastic - thanks to Les Mills and Phillip for being such gracious hosts.

So what do you think about small group training trends ? Are you offering these classes ? Let me know your thoughts. The LES MILLS GRIT™SERIES is designed for small groups and has science, safety and results at its core. “High-intensity interval training works, and it works fast,” says Les Mills International CEO Phillip Mills. “These three new 30-minute programs attract and keep new, younger members – including more men.” The LES MILLS GRIT™SERIES delivers the ultimate mix of great music, high-intensity exercise and inspirational trainers who motivate every individual while harnessing the power of the team.

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, and shareholder and executive in several fitness companies. He advises several successful global brands, serves as a member of the GGFA Think Tank and serves as CEO of the Fitness Industry Technology Council. To learn more contact Bryan here today .