Relevance In Health And Fitness Requires Creating A #MOVEMENT


It was a long and exciting few weeks. From keynoting at #SIBEC2013 , attending the #GGFA owners conference, speaking at #ANTPLUS2013 , conducting a great webinar with Todd Levine on the New Era of Personal Training and finally working with Gold's Gym International management team, I'm finally at home relaxing in the backyard (here's what that's like if your interested).

There was a common theme that developed with the wide group of leading health and fitness experts and professionals I spent time with. That theme was that technology is transforming business. But really its more than just that. The transformation that informed customers, a interconnected world and technology enablers has created requires us to all rethink our organizations and businesses with a bigger view if we are to remain relevant and have a meaningful impact on people's lives. While technology is a big part of this transformation in the end its really an enabler for achieving greater purpose and connections with customers and transforming how we do things. What does that mean ? I propose that the future is here now and the current transformation underway requires we become part of a movement that reflects a different way of thinking.

Check out this recent video from @BrianSolis with @simonmainwaring, author of We First, How Brands And Consumers Use Social Media To Build A Better World, shown below as they discuss the True Meaning of a Social Business. As I explained at ANT+ Symposium and at SIBEC2013 , our industry needs to be more about a MOVEMENT and less about business. We need to rethink our views. Technology can enable that but its more about changing the stuff between our ears that is required to make it happen. What do you think ? I'd love to hear your thoughts.

About the author:

Bryan O’Rourke is considered by many as one of the most prolific thought leaders on technology, health club and wellness trends. He has been quoted in periodicals like the Wall Street Journal, and has been published in journals around the world on his views of how technology will create the dawn of a new era of opportunity for the health club and fitness industries. In addition to being an industry expert, Bryan is a technologist, financier, shareholder and executive in several fitness companies. He has spoken on a range of business and trend topics on four continents. As a contract executive and advisor, Bryan wears many hats, including working for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank, on ACE's Industry Advisory Panel and is CEO of the Fitness Industry Technology Council. To join FIT-C visit . To learn more contact Bryan here today .