Google + : Are You Preparing For The Opportunity ?

Google+, the new social network, has grown so incredibly fast. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Now that Google+ has business pages, it's even more important for marketers to pay attention.

The real signiificance of this new social platform is its impact on search. Google is now incorporating search with social media so that when you "Google" the results are impacted by your connections via the Google+ platform. See what I'm talking about here. The implications are significant as it will increasingly socialize search; changing how brands should think about marketing.

Is your business using Google+ yet ? What are your thoughts about the platform ? Check out the Google+ commercial below. Our culture is increasingly becoming digital. Are you prepared ?

About the author:

Bryan O’Rourke is a health club industry expert, strategist, technologist, financier, shareholder and executive in several fitness and health club companies. He consults with numerous global brands, serves as a member of the GGFA Think Tank is Chair of the Medical Fitness Association’s Education Committee and a partner in the Flywheel Group . To learn more contact Bryan here today .