Augmented Reality - Technology Is Remaking Business

The digital and physical worlds continue to merge. As the adoption of the Internet hits its apex, more mobile and other devices become connected at higher speeds to the web and as applications deliver interesting ways for people to benefit from the convergence of these and other mobile technology trends, augmented reality is going to become more mainstream.

The implications to organizations and business models are significant.  Health, fitness and wellness business, which I write about, will experience increasing impacts from the application of these unique augmented reality solutions, many of which are going to be unanticipated.

Check out this application platform, Layar . Layar is a mobile platform for discovering information about the world around you. Using Augmented Reality (AR) technology, Layar displays digital information called “layers” in a user’s field of vision through their mobile device. Watch the video to see what I mean.

So what do you think ? Have you tried mobile augmented applications ? Let me, Bryan O'Rourke, know what you think. What will augemented reality mean for the fitness and health club business ?