The Fitness Industry - Doing Something That Matters In New Ways

The Fitness and Health Club Industry is changing . New economic models are emerging that create questions for the future of upcoming fitness professionals to be able to make a living. While forecasts indicate increased demand for fitness professionals, turnover rates for personal trainers, group fitness professionals and others in the traditional health club industry are very high. Many of these professionals have a deep commitment to helping others and doing something that matters, but it can be very difficult with the low pay they make. 

The good news is that technology and a changing and digital culture are creating ways for people to work in fitness, doing something that matters like improving the health and well being of those around them, in a more sustainable way. One example, and there are many, is my friend and colleague Jared Meacham . He has created a training business model that helps clients by using new technologies. There are many more like him and they are quietly changing the face of the fitness industry and creating a new future of possbilities.

Are you a fitness professional who is evaluating your options and wondering how you can fulfill your passion by helping others in new ways ? In the book Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started. Check out the video below. 

Making things better starts with changing your mindset; thinking differently. Tell me, Bryan O'Rourke, do you have a story of a fitness professional who is doing things that matter by adopting new methods ? I think this is the tip of the iceburg of change for professionals. What do you think ?

About the author Bryan O’Rourke:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness and health club business service companies. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .