IDEA Fitness Connect - The "Freemium" Model

So who said you couldn't base a business on "FREE" ? I pose that question to people all of the time and it is hard for many to get their head around it. The Economics of Free exist in Google and other business models and I've written about the Economics of Free before (watch). Now in fitness and wellness comes IDEA's Fitness Connect. During the past several months I've had the benefit of talking to IDEA's Peter Davis and his technologist and COO Mike Bannan and learning more about their interesting strategy. Well its been unveiled at the recent IDEA World Conference. If you're a fitness facility owner or professional you need to get your hands on this tool and use it now. After all - ITS FREE !

What do you think about Fitness Connect? Contact me, Bryan O'Rourke, and share your thoughts about this new fitness platform.