Words Matter - The Mehrabian Myth

Yesterday a colleague shared the observation that the term "systems" is being increasingly heard as a negative in the marketplace by prospective buyers. The context of our discussion was the fitness industry and how buyers perceive terms or words. This led to my thinking about communication and the often misunderstood Mehrabian Myth, 7% of communication is derived from words, 55% body language and 38% via tone. As my friend pointed out, words do matter and this video brings the point of what Mehrabian's findings really meant.