IHRSA 2013 Attracting, Selling and Retaining The Connected Health Club Consumer


There are many views one can take on business in general. I like Drucker's saying "Business has only two basic functions-marketing and innovation". Today Drucker's thinking must be put in the context of the connected consumer, because marketing has fundamentally changed so much since Drucker's time. Nowhere is that more true than in the Health Club Industry. There is a new digital landscape that is a big part of consumers lives and practices. When contemplating how to attract, sell and retain members, digital engagement must be part of the equation. 

That's why I am looking forward to being on a panel with a group of well respected health club industry leaders during #IHRSA2013. Bill McBride, Patch Evans, and Blair McHaney are all very forward thinking, smart and accomplished. Discussing how to attract, sell and retain members in today's changing world, where there are often more questions than answers, will be very refreshing with this group. I hope you will try and attend on Tuesday March 19th between 2:00 - 3:30 . In my view, what marketing, selling and retaining health club members was in the past isn't going to work very well anymore because the consumer has changed. We've got to try some new things.

You might find interesting the recent Hangout with Brian Solis in advance of his upcoming book What's the Future Of Business . During this talk Brian explores the new paradigm of digital engagement. Here's a quote: " The Live web is the future: it's bigger than social media...."You have to be present on every front, every day."  -@briansolis . Check out the entire hangout below to learn more.

What do you think about attracting, selling and retaining health club members ? I'd love your point of view. Hope to see you at #IHRSA2013 .


About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He works for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank and serves as CEO of the Fitness Industry Technology Council. To learn more contact Bryan here today .