The Affordable Care Act - Implications For Fitness Facilities


There is no doubt that primary prevention is key to addressing the long term cost of sick care. With over a billion people on the planet being pre diabetic today, lifestyle is THE key factor in people not being well. Enter the controversial Affordable Care Act, which reflects an attempt by policy makers to incent employer health insurance plans to increase incentives and participation in programs designed to promote improved lifestyles. I believe the dawn of a new era in fitness and wellness is here.

Graham Melstrand of the American Council on Exercise prepared the content with me and we delivered a webinar that you can watch on the subject here. Thank you Graham and ACE for your support and thanks to the Fitness Industry Technology Council for underwriting the webinar with help of Michael Scott Scudder.

So what do you think about the Affordable Care Act ? Is your business contemplating the impact of the legislation ? Let me know your thoughts and hopefully you will find the content informative.

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, shareholder and executive in several fitness companies. He works for Fitmarc, which delivers Les Mills programs to over 700 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank and serves as CEO of the Fitness Industry Technology Council. To join FIT-C visit . To learn more contact Bryan here today .