I've written a lot about mobile trends and what they are going to mean to your life and your business, particulary in the fitness and health club business. Watch the video below and ask yourself these questions: Is your website mobile friendly ? Can your customers easily take action with your business using their mobile devices ? Do you deliver a unique mobile experience for your customers ? Is mobile part of your marketing strategy ? I didn't think so; but don't feel badly because you're not alone. Mobile isn't a trend, its a new era in customer experience and its going to change everything. Mobile is one part of a huge revolution that's underway in every industry and the health club business and fitness industry in general are no exception.
Tell me, Bryan O'Rourke, what do you think about mobile trends ? What are you doing to change your marketing and member strategy around mobility ? As a consultant and health club industry expert, I speak with and listen to leaders in business and the fitness and health club industry every day, asking them some of these and other questions. If you need help with your fitness business let me know.