I get to hear from a lot of leaders in the fitness industry and as a result I learn a lot. As we know, the health club industry saw tremendous growth for a number of years that slowed significantly as the result of the rapid surge in competition and a slowing economy. Now, with the economy rebounding what should we learn from the past as we proceed to the future ? This is a timely question and I have a view - the health club industry needs to approach new opportunities with new disciplines.
Its time to rethink how we approach new business development in general as opposed to just picking up where we left off during the last boom. Here's how. Professor Rita McGrath, in the clip below, outlines key disciplines essential to what she terms discovery driven growth. Central to her message is that leaders and managers should recognize the higher level of uncertainty that exists in business today and adapt their growth process accordingly. Rita is right, and the health club industry should heed her warning. As Rita explains, companies must apply new approaches. Could this be relevant for club operators ? I think so and her views are timely.
Watch the video below, share your thoughts and tell me Bryan O'Rourke: how can the health club industry best achieve new growth? Do you think Rita McGrath is correct ? Is the barrier to growth in the heallth club business more a function of how we approach growth as anything else ? Must health clubs change their assumptions about club operations, the marketplace and growth strategies to achieve better results and how ? I am looking forward to hearing your thoughts.