Rita McGrath shares brilliant insights into how leaders should handle turbulent times in this interview. All industries are being touched by tremendous change and the fitness industry is NO exception. As Rita notes the difficulties of leading through tremendous change are generally broken down into i) being open to the facts and not falling victim to past success; ii) the ability to diversify, iii) having discipline with new endeavors and iv) exiting less appealing and older investments. Watch this interview as Rita shares her views on how change can be best navigated. More than anything you MUST accept that reinvention is now a necessity and unless businesses in the fitness and wellness space get on board there will be very rough seas ahead.