I work with many professionals and they often ask me - what is the strategic advantage for me to adopt social media ? Many, but not all, see social media as a waste of time - STILL ! Social Media is Business Media. Christina "CK" Kerlev's presentation below outlines the 10 Key Benefits that social media provides for B2B development. Read it and the next time you are confronting senior leadership questioning the benefits for social media for business development -
just pull this out and show them.