Like a lot of businesses ours has been working on integrating social media. Many Kudos to our team, in particular Denisse, Justin, Robert, Rodney, Kelli, Kristina and others who are experimenting with Twitter, in addition to other tools, over the past few months. It isn't easy and we're just getting started, but we are learning more every day.
Many don't understand the value of Twitter in particular. But a lot of folks have learned, as this Hubspot article expresses, it is VERY valuable if its just used properly. That is the trick using it properly. Watch Mark Shaw's expert twitter tips video that gives some great pointers on adopting this technology to engage your customers and create a discussion friendly environment around your brand.