The Transformation of Customers and Organizations

Josh Bernoff just delivered his latest book Empowered, with co-author Ted Schalder, and its worth a read. Included in his writing are views on how customers of ALL industries have been transformed and more importantly how organizations must deal with it.

Technology has empowered individuals so that the manner with which organizations must interact and deal with them as customers has fundamentally changed. They have the power and so the world has shifted to a sort of "social chaos" and organizations must avoid being fearful and instead take advantage of these technology tools. Doing so, however, requires redefining leadership and control, among other dna of traditional businesses.

Watch this interview with Brian Solis as he explores the book's various themes with Josh Bernoff. Reach out to me, Bryan O'Rourke, to let me know your thoughts on Empowered.