Social media is not a fad, its a new way of interaction that is diminishing traditional media. By next year, generation Y will outpopulate the Baby Boomer generation and 96% of Y's are involved in social networks. If Facebook were a country it would be 4th largest in the world. 80% of companies are now using Linkedin to find employees and the fastest growing segement on Facebook are 55-65 year old females. 80% of tweets are made via mobile devices and therefore word of mouth has become world of mouth with only 14% trusting advertisements as a source of reliable information; afterall there are better sources via new technologies. Find out more in this incredible video on socialnomics.