With Competing for the Future, managers have seen how they can reshape their industries. Gary Hamel and C.K. Prahalad offer a masterful blueprint for what YOU must be doing today to occupy the competitive high ground of tomorrow. The key to future industry leadership is to develop an INDEPENDENT point of view about tomorrow's opportunities and build capabilities that exploit them. Authors Hamel and Prahalad reveal an entirely new definition of what it means to be strategic-and successful. Watch Prahalad's talk on Build a Bear and Pace makers as examples of creating value in the "experience" economy. Can we transform our businesses and industries ? We must because there are new fundamental dynamics around creating value that demand rethinking what we believe and how we do things.