As few others could, Gary begins his Web 2.0 talk with; "There are way too many people in this room right now doing stuff they hate. Please stop doing that. There is no reason in 2008 to do sh&* you hate. None. Promise me you won't. Because you can lose just as much money being happy as hell." From transparency to "Freemium" Gary covers the landscape of brands and business in an interesting, effective and sometimes raunchy style all his own. Spend the 15 minutes and enjoy this original character.