In the US and across the globe, an aging population is becoming increasingly obese and sick This time bomb of illness is running head on into a "health care" system designed to "fix" it: all at an unaffordable and unsustainable cost. As with other industries, a new paradigm is emerging to better allocate resources with the outcome of positively impacting people's health. The "long tail" of prevention is emerging. New web 2.0 solutions and other methods enabling business model redesign for other industries can be adopted to meet the challenge of helping people become healthier affordably. See Steve Case discuss Revolution Health and learn more.