When you step into the intersection         of fields, disciplines, and cultures, existing         concepts can be combined into a large number of extraordinary new ideas. The name         given this phenomenon by author Frans Johansson is the Medici Effect and is based on a         remarkable burst of creativity in fifteenth-century Italy.
 The Medicis were a banking family in Florence that funded creators         from a wide range of disciplines. Thanks to this family and a         few others like it, sculptors, scientists, poets, philosophers,         financiers, painters, and architects converged upon the city of         Florence. There they found each other, learned from one another,         and broke down barriers between disciplines. Together they forged         a new world based on new ideas—what became known as the         Renaissance. As a result, the city became the epicenter of a creative         explosion, one of the most innovative eras in history. The effects         of the Medici family can be felt even to this day.
Diversity is a key component of innovation. The adoption of technology is largely a social phenominon. Creating a culture that has enough variety to absorb new ideas is as important as the ideas themselves. A key component of the revolution is this diversity as demonstrated in the 15th century in Florence Italy.