How Are Fitness Professionals Using Technology ? The 2014 FITC Report Shows How


In May of 2014 nearly 700 fitness professionals who included group fitness instructors and personal trainers answered 14 questions about their use of technology. The survey and its related report were prepared by the Fitness Industry Technology Council , which is comprised of some of the leading organizations in the space including among others Intel, the American Council on Exercise, Star Trac Fitness, Club Apps, Garmin and many others. The council has a mission of increasing collaboration to enhance user experience in the industry.

The report and its findings evidence that the fitness industry is increasingly relying on technology and that professionals are using these technologies in delivering and marketing their fitness services.


Take a look at the report and tell me, Bryan O'Rourke, what do you think ? We'd love you to become a part of the Fitness Industry Technology Council where we are working on the future of the fitness industry.

About Bryan

Bryan O’Rourke is a thought leader on technology, health club, consumer and wellness trends. He has been quoted in global periodicals like the Wall Street Journal, New York Times, Inc. Magazine, and has been published in journals around the world on his views of how technology will create the dawn of a new era of opportunity for the health club and fitness industries. In addition to being an industry expert, Bryan is a technologist, financier, shareholder and executive in several fitness companies. He has spoken on a range of business and trend topics on four continents. As a contract executive and advisor, Bryan wears many hats, including working for Fitmarc, which delivers Les Mills programs to over 800 facilities in the US. He advises successful global brands, serves as a member of the GGFA Think Tank, on ACE's Industry Advisory Panel and is CEO of the Fitness Industry Technology Council. To join FIT-C visit . To learn more contact Bryan here today .