Software Does Eat Everything Including Health And Fitness

I recently wrote a post called “Software Eats Everything. Also Fitness Goes Digital 2020”.

Fitness continues to undergo significant transformation as digital has become a more relevant aspect of not just health and fitness but all industries; and it is only getting started.

The digital trend in fitness has largely been driven by shifting consumer expectations for more omnichannel, convenient, personalized, and differentiated experiences.

Behind these expectations has been the broad adoption of Internet connectivity with mobility over the past decade and the related creation of new consumer solutions and experiences in industries like banking, transportation, food, lodging, education, and health care. What a consumer experiences and loves about their shopping is what they will come to demand from their fitness and health providers.

In the decade to come, fitness brands will need to evolve their business models to differentiate their offerings and stay relevant in an increasingly competitive marketplace. This will require a focus on experience-driven commerce where fitness brands can create memorable interactions and valuable moments for consumers across multiple touchpoints, both physical and digital.

Existing fitness brands will have to closely evaluate their customer journey, content strategies, personalization tactics, physical experiences, marketing campaigns and uses of emerging technologies, like voice and mixed reality, to create superior and entirely new experiences to remain relevant.

Read more from this article on the Futurist Blog Post