The economy had attendance down over the past few years but 2011 is likely to break that trend. Several club operators and executives have shared with me their very good numbers for January ! A great sign for the fitness industry. So with business getting better its time to plan to get to IHRSA this March for the 30th anniversary celebration !
My colleague Kelli Hatton, who is attending this year agrees. She said, "seeing those people that can provide insight into the industry and convey their experience is why I go." In fact our entire business development team at Fitmarc will be there !
Kelli is right ! Take advantage of an improving business environment and invest in learning. There are many great speakers and super presentations. I promise that if you attend my presentation Wednesday, March 16th at 8 am on Using Technology to Improve Member Sales & Retention you will learn some pretty neat stuff ! I've included a sneak preview below you should check out !
So tell me, Bryan O'Rourke, are you planning to attend IHRSA this year ? If so why are you going or why aren't you going ? Let me know and check out this video on using foursquare for your health club that I will cover during my talk at IHRSA Wednesday morning (I'll also be presenting Saturday morning as well) and make your plans today to attend IHRSA ! Making an investment in learning will pay off huge dividends ! I'll see you there.