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Entries in Brafman (1)

Tuesday

Jul072009

Sway - Why Many Decisions Are Made Irrationally

Tuesday, July 7, 2009

Major decisions made by individuals and organizations are often based on irrational choices. Why ? Authors Ori and Rom Brafman have collected stories from a variety of fields such as science, sports, aviation, and music that highlight the psychological forces at work that can sway our behavior.

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Rev·o·lu·tion : is defined as a sudden or momentous change in a situation. From Latin revolūtus, past participle of revolvere, to turn over.
In life, relationships, organizations, or ecosystems; any total and complete change.

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Concepts and writings on the Revolution

Entries in Brafman (1)

Sway - Why Many Decisions Are Made Irrationally