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What An Emerging "OPEN" World Means For The Health Club & Fitness Industry

Over the weekend I viewed @dtapscott and his recent and excellent TED Talk "Welcome To The Open World" [VIDEO BELOW]. Mr. Tapscott and I agree: the world is going through revolutionary times . What is most curious to me is how many leaders really don't see it; many continue to see the problems of today in the context of the past and the health club and fitness industry is certainly not immune from this. Business models, like health clubs, are going to experience great upheavel with some leveraging tremendous opportunities while others flounder. Any organization that participates in the fitness and health club business, be it through the delivery of education or industry advocacy, is going to have to fundamentally change how it operates to succeed in its mission. If leaders don't embrace that change their organizations will not survive.

When it comes down to what to do, a fundamental means for success requires aligning ones thinking to the new and present future. As I've menioned, this requires rethinking the problems of today in terms of what is really happening NOW; not in the context of the past. While not an easy task; it is a neccessary one.

 Don Tapscott explores this topic in his "Open World Talk" and shares what he sees as its 4 characteristics (Collaboration, Transparency, Sharing and Empowerment) . A few years ago I described the "Revolutionary World" as having six characteristics:

1. Old School Institutions Vanish

2. Orchestration Trumps Ownership

3. Transparency Modality Is Fundamental

4. The Rise Of The Rest As Wealth Is Redistributed

5. An Explosion Of Participants

6. Human Conciousness Evolves

The drivers of advancing technology ,globalsim and changing demograpgics are not going away. If these characteristics are a central part of how you view the future, great opportunities lie ahead. If you choose to ignore these traits then you are in peril. Watch the video clip from @dtapscott below and please tell me, Bryan O'Rourke, what do you think? Which fitness professionals and industry leaders do you think are preparing for what's to come ?  Whether one calls it the Open World or a Revolution do you think fundamental change is upon us ?  I think it is. Many thanks Don, for your great talk.

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, and shareholder and executive in several fitness companies. He consults with global brands, serves as a member of the GGFA Think Tank is Chair of the Medical Fitness Association’s Education Committee, is President of the Fitness Industry Technology Council and a partner in Fitmarc, Integerus, Fitsomo and the Flywheel Group. To learn more contact Bryan here today .

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Reader Comments (6)


Great post. I believe you are now an IHRSA Board member. If correct, can you suggest, as the gold mine owner did, that IHRSA post a competition to solicit new solutions/models for clubs to follow (vs traditional membership model), as well as how we can attract the de-conditioned to our clubs, with a cash (substantial)reward? Maybe all IHRSA club owners would contribute to this cash reward as well.
You never know where the answer will come from, and at the very least it, the submissions may spark additional ideas.

July 9, 2012 | Unregistered CommenterGlenn Colarossi

There is so much going on daily that we are at time we are lost as to who is selling the right IT and who is selling the wrong It or the pirated copies of anything from the mother board to the disc. When we had the Y2K we never believed this . Now we have plethora of all and still we wonder where we are I have no idea personally as I live in sub Sahara state and care more for the bread on the plate then the It but we cannot be left behind in the world to be called the backyard folks . We need personnel . By the time the CV comes in the software had changed . CRM has failed we still try to struggle and live. How far only economy will tell as now the economy has taken a lot of beating I thank you Firozali A.Mulla DBA

August 2, 2012 | Unregistered CommenterFirozali A.Mulla DBA

Research shows that a great leader exudes charisma, ensures inspirational and intellectual stimulation, pays individual attention to the people below him and does not manage by exception or adopt a laissez-faire leadership. Close your eyes and recall a time when you worked with a leader you rank among the best in your life. The chances are that you will think of them as leaders because they had charisma, inspirational and intellectual stimulation, individualised consideration, contingent rewards, and did not manage by exception or adopt a laissez-faire leadership. The work of Bernard M Bass and Bruce J Avolio of the Centre for Leadership Studies at the School of Management in State University of New York Birmingham deserves special mention. The duo's seminal model on leadership factors-enlisted in their work Improving Organizational Effectiveness Through Transformational Leadership-has since been used by many researchers to either drill deeper or aim for a higher abstraction. This article summarises the evidence of a new set of studies done on the Multifactor Leadership Questionnaire that Bass and Avolio created to measure the six factors that help describe a person's leadership style. Some key points, the definitions of the components of The Full Range Leadership Model the authors described are important. The definitions are: Charisma Provides followers with a clear sense of purpose that is energising, role model for ethical conduct and builds identification with the leader and his/her articulated views Intellectual stimulation Gets followers to question the tried and tested ways of solving problems and encourages them to question the methods they use to improve upon them Individual attention
Focus on understanding the individualised needs of the followers and works continuously to get them to develop to their full potential Contingent reward Clarifies what is expected from followers and what they will get if they meet expected levels of performance Active management Focus on monitoring task execution for any problems Avoidant leadership Tends to react only after problems have become serious to take corrective action and often avoids making any decision at all. This has some sub factors. The authors found that the best leaders seemed to have a mix of both transactional and transformational leadership. Languages, like our bodies, are in a perpetual flux, and stand in need of recruits to supply those words that are continually falling through disuse. -Cornelius Conway Felton, educator (1807-1862) that may arise and correcting those problems to maintain current performance levels I thank you Firozali A.Mulla DBA

August 6, 2012 | Unregistered CommenterFirozali A.Mulla DBA

The big blunder like the car deal comes on us again and we sit quite as we cannot do anything else People retiring today are part of the first generation of workers who have paid more in Social Security taxes during their careers than they will receive in benefits after they retire. It's a historic shift that will only get worse for future retirees, according to an analysis Previous generations got a much better bargain, mainly because payroll taxes were very low when Social Security was enacted in the 1930s and remained so for decades. "For the early generations, it was an incredibly good deal," said Andrew Biggs, a former deputy Social Security commissioner who is now a scholar at the American Enterprise Institute. "The government gave you free money and getting free money is popular." If you retired in 1960, you could expect to get back seven times more in benefits than you paid in Social Security taxes, and more if you were a low-income worker, as long you made it to age 78 for men and 81 for women. As recently as 1985, workers at every income level could retire and expect to get more in benefits than they paid in Social Security taxes, though they didn't do quite as well as their parents and grandparents. Not anymore. A married couple retiring last year after both spouses earned average lifetime wages paid about $598,000 in Social Security taxes during their careers. They can expect to collect about $556,000 in benefits, if the man lives to 82 and the woman lives to 85, according to a 2011 study by the Urban Institute, a Washington think tank. Social Security benefits are progressive, so most low-income workers retiring today still will get slightly more in benefits than they paid in taxes. Most high-income workers started getting less in benefits than they paid in taxes in the 1990s, according to data from the Social Security Administration. The shift among middle-income workers is happening just as millions of baby boomers are reaching retirement, leaving relatively fewer workers behind to pay into the system. It's coming at a critical time for Social Security, the federal government's largest program. The trustees who oversee Social Security say its funds, which have been built up over the past 30 years with surplus payroll taxes, will run dry in 2033 unless Congress acts. At that point, payroll taxes would provide enough revenue each year to pay about 75 percent of benefits. To cover the shortfall, future retirees probably will have to pay higher taxes while they are working, accept lower benefits after they retire, or some combination of both. A man doesn't know what he knows until he knows what he doesn't know.
Laurence J. Peter I thank you Firozali A.Mulla DBA

August 6, 2012 | Unregistered CommenterFirozali A.Mulla DBA

European stocks and the euro were lower on Thursday after global growth engine China warned its trade outlook was worsening and stronger U.S. data tempered expectations of additional stimulus from the Federal Reserve. The FTSEurofirst 300 index of top shares was down 1.7 percent at 0745 GMT, with indexes in London, Frankfurt and Paris all in negative territory. Asian shares were flat after initial gains . With the dollar strengthening against most major currencies following a strong U.S. industry output report on Wednesday, the euro was down 0.15 percent against the greenback as Europe got into its stride, extending the single currency's nine-day decline. "An undoing of market expectations on Fed easing has been reflected in higher U.S. yields, but has yet to affect market volatility, which remains at low levels ... The lack of news in the euro area belies tensions there, as key European decisions lie ahead," Barclays Capital analysts wrote in a note. I thank you Firozali A.Mulla DBA

August 16, 2012 | Unregistered CommenterFirozali A.Mulla DBA

The Creator had one idea in mind. Have the EARTH and peace other planets etc were by the way to show humans they were not alone but then not to have these in their hands too. These were HIS but alas we have broken all the rules and now we are at the ens of the stick crying help Please do not ask me where cash is . NASA has selected a new mission, set to launch in 2016, that will take the first look into the deep interior of Mars to see why the Red Planet evolved so differently from Earth as one of our solar system's rocky planets. The new mission, named InSight, will place instruments on the Martian surface to investigate whether the core of Mars is solid or liquid like Earth's, and why Mars' crust is not divided into tectonic plates that drift like Earth's. Detailed knowledge of the interior of Mars in comparison to Earth will help scientists understand better how terrestrial planets form and evolve. "The exploration of Mars is a top priority for NASA, and the selection of InSight ensures we will continue to unlock the mysteries of the Red Planet and lay the groundwork for a future human mission there," NASA Administrator Charles Bolden said. "The recent successful landing of the Curiosity rover has galvanized public interest in space exploration and today's announcement makes clear there are more exciting Mars missions to come." InSight will be led by W. Bruce Banerdt at NASA's Jet Propulsion Laboratory in Pasadena, Calif. InSight's science team includes U.S. and international co-investigators from universities, industry and government agencies. The French space agency Centre National d'Etudes Spatiales, or CNES, and the German Aerospace Center are contributing instruments to InSight, which is scheduled to land on Mars in September 2016 to begin its two-year scientific mission. InSight is the 12th selection in NASA's series of Discovery-class missions. Created in 1992, the Discovery Program sponsors frequent, cost-capped solar system exploration missions with highly focused scientific goals. NASA requested Discovery mission proposals in June 2010 and received 28. InSight was one of three proposed missions selected in May 2011 for funding to conduct preliminary design studies and analyses. The other two proposals were for missions to a comet and Saturn's moon Titan. InSight builds on spacecraft technology used in NASA's highly successful Phoenix lander mission, which was launched to the Red Planet in 2007 and determined water existed near the surface in the Martian polar regions. By incorporating proven systems in the mission, the InSight team demonstrated that the mission concept was low-risk and could stay within the cost-constrained budget of Discovery missions. The cost of the mission, excluding the launch vehicle and related services, is capped at $425 million in 2010 dollars. I thank you Firozali A.Mulla DBA

August 21, 2012 | Unregistered CommenterFirozali A.Mulla DBA

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