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« Still Investing In Old School Advertising ? Don't [VIDEO] | Main | Tips And Tricks For Maximizing Facebook »
Thursday
Jul212011

Why Aren't You Creating Cool Video Content ? [VIDEO]

Presenting at FILEX earlier this year in Sydney, Australia was spectacular. What has been even better are the many emails I receive from the inspiring fitness professionals down under who have become friends. Today, I got another note, this time from Tony Wrightson Programs Manager at Aquafit Fitness & Leisure , who wrote:

"Just touching base quickly to fill you in on a recent project here at Aquafit. Your presentation at the PT Summit really opened my eyes up to the need to embrace social media as part of our business development etc. The video link and attachment will explain it but I just wanted to share this with you. We feel confident that we achieved our objective with this video (capturing so much more about our culture and personality than words ever could), but the exercise was also an extremely positive one for the entire team and has provided an unexpected injection of morale and fun-factor that is an added bonus. Win or lose at the awards.....as cliche as it is this exercise has opened our eyes to how powerful this kind of activity can can be. http://www.youtube.com/watch?v=eIq8K1f5imI . You are welcome to share it (please do!) on your FB etc as an example if you like. Thanks for the inspiration..."

Tony, you inspired me ! Thanks for the note and it was an honor to see you at FILEX. I hope to be back ! Watch the aquafit video below and tell me, Bryan O'Rourke, are you creating cool video content as part of your social media strategy ? Its one of the fundamental aspects of creating effective social media "presence" and isn't as hard as you think. I can show you how to do it cheaply and quickly. My appreciation goes out to Nigel and Lisa Champion for allowing me to present. Please give to their charity http://www.fitforgood.org.au/ .

About the author:

Bryan O’Rourke is a health club industry expert, technologist, financier, and shareholder and executive in several fitness companies. He consults with global brands, serves as a member of the GGFA Think Tank is Chair of the Medical Fitness Association’s Education Committee, is President of the Fitness Industry Technology Council and a partner in Fitmarc, Integerus, Fitsomo and the Flywheel Group. To learn more contact Bryan here today .

 

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