Mobile Trends Are Creating Change & Opportunities For Health Clubs
Wednesday, June 22, 2011
Check out this PPT deck on Mobility trends and their impact on the health club business. Tell me what you think. Are you laying plans for the future of mobility ? You should.
Bryan O’Rourke is a health club industry expert, technologist, financeer, shareholder and executive in several fitness and health club business service companies and has advised many global brands on strategy and execution. He is also a partner in The Health Club For Women and Chairman of the Medical Fitness Association’s Education Committee. To learn more contact Bryan here today .

Reader Comments (3)
Hey Bryan, I think QR codes, apps, and SMS are all great... but what about a mobile-friendly website?
They have geolocation and I think they would be great for gyms. If you want to get to a gym, just type in their website on your phone's browser, hit Find Near Me and then you'll be directed to the location closest to you based on your phone's GPS.
Also, once someone scans a QR code it could take them to the mobile website. Much more effective than just starting a video telling about the product or service.
What do you think about the future of mobile web??
-Angie
Angie
If you look at my presentation the first thing I recommend to do is check if your web site is mobile ready ! So you are right. I also suggest they create a mobile app and show them how to. So we are on the same page. The research in the report embeded in the post hopefully reflects my belief in the future of mobile. Thanks for your comments ! What do you think ?
let's join our hands together to stop this kind of wrong doings. It may risk lives in the future if we just let them continue.