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« Can Health Clubs Achieve Renewed Growth ? Yes - By Applying New Disciplines | Main | Best Buys Foray Into Fitness Is Just The Beginning »
Thursday
Jan202011

How Does The Fitness Industry Change Its Mindset ?

The facts are that while the fitness and wellness industry has grown over the past quarter century, obesity and health quality in the developed world have not improved.  Many argue they've gotten worse. The fitness industry still serves about 15% of the adult population while failing to broaden its appeal to the not yet fit. Something is broken because things have not improved and I fear the industry is failing to reach its promise and as a result, things need to change - but how ?

Innovation; as Vijay Govindarajan, Professor at the Tucks School of Business at Dartmouth and co-author of 10 Rules for Strategic Innovators , is about 2 major things. First, leaders must accept things ARE changing and figure out how to adapt accordingly. Second, leaders must understand change is NOT a technical problem its a MINDSET problem. Therefore to enable a business or even an industry to adapt one must introduce NEW mindsets.

In the fitness industry this means having the courage to bring in fresh voices from outside the industry. It also requires new performance measures, the embracement of collaboration, and developing a culture that tolerates or even rewards failure.

What do you think ? Contact me Bryan O'Rourke and share your views. How can the fitness industry change its mindset ? Is there a reluctance to bring in new voices ? Do you think the fitness and wellness industry should change its thinking if it is going to truly have a real impact on the quality of more people's lives ? Do you believe intiatives like the Weekly Fitness Challenge reflect new ways of doing things that can make a difference ? Let me hear your views !


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Reader Comments (1)

Put the word "challenge" on an initiative and attempt to sell it to the "not yet fit" and watch them ignore it. When it comes to "fitness" and physical activity they already know the end result - they do not win challenges (weekly, daily, otherwise). Why is it so difficult to impress upon the program developers that the individual's social network and current leisure and social CHOICE must be taken into consideration if any habit change is to occur for longer than the short term of 6-8 weeks.

April 28, 2011 | Unregistered CommenterJudy Shasek

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