Social Influence Marketing - Defined
Saturday, July 3, 2010 
After a great business coaching session yesterday with Laura Allen of 15secondpitch fame, I had a new assigment - get that first audio book wrapped up by next month. As a result I was up at 4:00 am this Saturday morning working away on the project - Secrets to Adopting Social Media To Build Your Fitness Business.
As I was preparing the content I started with this simple question in mind, "what is the purpose of a business?" Why should people care to adopt social media marketing and how does it pertain to the purpose of their businesses? If I could answer that simple question for clients I think I could set up the information to be more valuable for listeners.
As a result of digging around for the answer I came across this great presentation on the very topic (thanks Allen). Shiv Singh (pictured on the left) delivered a presentation in January of this year about “social influence marketing” and how brands will utilize this form of marketing.
One slide from the presentation stood out. Shiv provided his definition of “a business” from Drucker. The quote reads, “The Purpose of a Business is to Create a Customer”. Shiv added to the quote to create his version of the definition for social influence marketing:
“The Purpose of a Business is to Create a Customer…who creates customers”
Good answer Shiv. See his PPT below to learn more.
Reader Comments (1)
Good post! I've always enjoyed Drucker's definition of a business. Simple, yet not easy. Looking forward to hearing your audio book.