Innovation - Collaboration With the Global Poor

The game is changing. The convergence of rapid advancements in technology, shifting demographic trends and global ism are creating new methods of achieving great outcomes. Professor and author C. K. Prahalad explores how G.E. took a local innovation, designed to help those in the poorest and most remote villages in India and China, and turned it into a global, game-changing product. In his book, The Fortune at the Bottom of the Pyramid, he argues that this is no anomaly, but rather the future of innovation. Watch !