I've written about the digital divide in the fitness and wellness industry before. Its the wide gap that exists between traditional fitness and wellness competitors and the elite few who are embracing the sea change of technology, consumer, and wellness trends that will surely reshape fitness and wellness organization's significantly in the coming years. As 2011 approaches I am paying closer attention to guessing when this impact is going to rear its head more clearly.
Here is some notable content from the presentation on Commerce:"Wal-Mart in your pocket, location-based services …group buying power …flash sales … deep discounts …transparent pricing …real-time alerts /ratings virtual goods...immediate gratification … Products must be fast + easy + fun. Have you ever seen constant improvement in products like we are seeing now? Is your business keeping pace? Do humans want everything to be like a game?"
Interesting questions huh ? I truly believe the leaders of the fitness and wellness business better start asking themselves the questions that Morgan Stanley is asking the leadership of Web 2.0. Afterall its about the customer and the customer is changing the way they consumer and interact: fundamentally.