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Tuesday
Jul072009

Sway - Why Many Decisions Are Made Irrationally

DateTuesday, July 7, 2009

Major decisions made by individuals and organizations are often based on irrational choices. Why ? Authors Ori and Rom Brafman have collected stories from a variety of fields such as science, sports, aviation, and music that highlight the psychological forces at work that can sway our behavior.


AuthorBryan K. O'Rourke | CommentPost a Comment |
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